Reinier Russell

managing partner

Reinier advises national and international companies

reinier.russell@russell.nl
+31 20 301 55 55

Jan Dop

partner

Jan is a specialist in employment law and corporate law

jan.dop@russell.nl
+31 20 301 55 55

Privacy: The right to be forgotten

Publication date 23 april 2015

Any person whose data is processed is provided with “the right to be forgotten” in the proposed European General Data Protection Regulation. What are the consequences of this right for businesses? What other rights do persons have whose data have been processed?

persoonsgegevens - ubo

Data subjects have recently been given “the right to be forgotten”. This means companies and institutions processing data must delete data in certain cases. This right was stipulated in 2014, when the European Court forced the search engine Google, on request of a Spanish citizen, to erase search results referring to a forced sale of his property in 1998.

Rights of those concerned

In the proposed European General Data Protection Regulation this right is further developed. Persons concerned can request companies processing their data to:

  • provide access to their data;
  • rectify these data;
  • delete the data.

Current situation

Currently, data subjects have the right to have their data deleted by companies and institutions if the personal data processed are:

  • inaccurate;
  • incomplete;
  • not in relation to the purposes for which the data was processed;
  • processed in breach of the law.

New situation

Pursuant to the new Regulation the person in question has the right that companies and institutions delete the data and that further spread of the data will not occur if:

  • it is no longer required to store the processed personal data for the purpose they used to be collected or processed for;
  • the person in question withdraws his/her consent, and/or when the period allowed for data storage has passed;
  • the person in question lodges a complaint against the processing of personal data;
  • the company or institution does not comply with the other provisions of the Regulation.

Information obligation towards third parties

The regulation forces not only to delete the data in question but also to prevent further spread thereof. Therefore, you are obliged to inform third parties who process data provided by you of the person in question’s request to delete any link or copy of the personal data.

Action

  • Create a protocol for handling requests about information, modification or deletion of personal data collected by you.
  • Make sure to check whether this protocol complies with the upcoming European regulation.

More information

Russell Advocaten will inform you regularly on the latest developments regarding the uniform European Data Protection legislation and the consequences for your business. Would you like to know more about the application of the European General Data Protection Regulation or do you have any questions about how to organize your business with regard to the new European General Data Protection Regulation? Please contact:

    We process the personal data above with your permission. You can withdraw your permission at any time. For more information please see our Privacy Statement.

    Related publications

    Highly skilled migrants: salary thresholds for 2026 and possible stricter rules

    The salary thresholds for highly skilled migrants and European Blue Card holders are adjusted annually. What will be the amounts for 2026? Also, stricter rules for the highly skilled migrant scheme are proposed. What might change?

    Read more

    On-call employees

    On-call contracts offer many advantages for both employers and on-call employees. However, there are also a few rules that they need to take into account. What are they?

    Read more

    Personnel: Are you allowed to dismiss a drunken employee?

    What shall we do with the drunken employee? Sack him? That isn’t always allowed. Alcohol abuse may be the result of an addiction and in that case the prohibition on termination during illness may apply. What do you have to take into account when dismissing an employee due to alcohol consumption?

    Read more

    24 November: Equal Pay Day: wage transparency for women and men

    24 November 2025 was Equal Pay Day in the Netherlands: the day of the year when men have earned on average as much as women in a whole year. How can the European Directive on wage transparency ensure that men and women are paid equally?

    Read more

    Prevent the AI Act from taking you by surprise: how to limit the risks

    Almost all companies now use some form of AI. This means that they may be subject to the prohibitions and regulations set out in the European AI Act. How can you ensure that you comply with these rules?

    Read more

    Statutory minimum hourly wage

    The statutory minimum hourly wage changes every six months. What are the new amounts as of 1 January 2026?

    Read more