Franchise, distribution and agency

Russell Advocaten advises entrepreneurs in the fields of fashion and retail

Do you need help in drafting or reviewing a franchise, distribution or agency agreement? Are you in a dispute concerning the formation or fulfilment of such a contract?

Are you looking for a good lawyer with expertise in retail in Amsterdam?

Please call us at 020 301 55 55 or send us an e-mail.

Frequently Asked Questions

Our clients often ask the following questions. Do you have any other questions or would you like to submit a dispute to us? Call us at +31 20 301 55 55 without obligation or send us an e-mail.

    • Can I hold my franchisor liable for providing incorrect sales and profit forecasts?

      Before concluding a franchise agreement, the franchisor often provides the (potential) franchisee with a sales and profit forecast. When the expectations turn out to be unrealistic and the franchisee had never concluded the franchise agreement had the information been represented correctly, the franchisee is likely to recover the damage suffered from the franchisor.

      The damage can be recovered from the franchisor successfully if the franchisor himself has conducted the research regarding the sales and profit forecast or if it was conducted on his behalf by a person he is liable for (for instance, an employee). This can be the case even if he didn’t know that the information was incorrect but the mistakes in the report are due to negligence of the franchisor or the person he is liable for.

      When the franchisor contracted a third party for researching and reporting of the forecast, the franchisor may rely on the accuracy of the information provided by the third party. Then, he will in principle not be liable for the damage.

    • What do I have to deal with in a shop-in-shop agreement?

      In addition to arrangements regarding the amount of usage fee/lease, the term of the agreement and how it should be terminated, there are other important matters the operator of the main store and the operator of the shop-in-shop have to agree on. Think, for instance, of arrangements about the design, personnel and maintenance of the shop-in-shop.

    • What do you have to observe when entering into a pop-up store agreement?

      In a pop-up store agreement there must be clearly laid down that it is entered into for less than two years. To the lease of shop premises, in principle, the same rules apply as to the lease of commercial premises where termination of the agreement is difficult. This is not in line with the flexible nature of a pop-up store, but if a lease is entered into for two years or less these rules do not apply.

      In addition to the agreed lease period for the shop premises, on entering into the agreement the parties also have to take into account the following:

      • Local laws and regulations, such as the zoning plan
      • Necessary permits, such as an integrated environmental permit for rebuilding and/or advertising
      • Options for interim termination of the agreement, for instance if a permanent lessee is found for the premises
      • Liability in case of defects in or damage to the rented premises

Our franchise, distribution and agency lawyers

Meet our specialists in franchise, distribution and agency


Our offices

Russell Advocaten focuses on entrepreneurs, director and major shareholders, managers, supervisory board members, affluent individuals and expats. We will gladly assist you on all fronts in your daily business operations. We provide legal advice, mediate between different parties and assist you in legal proceedings.


Our hourly fees are in line with the market. Costs due to third parties under the mandate (such as charges, bailiff’s costs and court fees) will be discussed with you in advance.

In addition, we are prepared to agree on fixed rates for certain services. Following a personal meeting with you, we will determine whether your case is suitable for this as this concerns usually cases that are relatively easy to understand from a legal point of view.

No legal aid (Raad voor Rechtsbijstand)

We do not provide state funded legal assistance, what is referred to as “toevoeging”. You can find out whether you are eligible for a “toevoeging” on the website of the Raad voor Rechtsbijstand:


Franchise, distribution and agency news

Our lawyers regularly publish blogs, newsletters, articles and books on franchise, distribution and agency. We also regularly organize seminars and workshops for entrepreneurs. Below you will find an overview of our publications and events.

  • Retail
  • Real estate and rent

Calculation of rent reduction due to lockdown

16 September 2021

How does the court calculate a lower rent due to the lockdown? Does online turnover count? Does it matter whether the tenant or landlord is large or small?

read on
  • Retail
  • Employment law and dismissal

Questions and challenges during COVID-19: Dutch employment law, tenancy law and contract law

13 September 2021

In this article, we will discuss several questions and challenges in the field of Dutch employment law, tenancy law and contract law during COVID-19.

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  • Franchise, distribution and agency
  • Contracts

Beware of vague wording in franchise agreements

24 June 2021

It is important to use clear and unambiguous language in agreements. This has once again been demonstrated by a recent judgement of the Supreme Court. Because of ambiguities in franchise agreements, franchisees of Albert Heijn may have lost millions.

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  • Expats
  • Employment law and dismissal

17 June 2021: Employment Webinar “Tricky sickness issues”

17 June 2021

If your employee reports sick, this may raise many difficult questions. What are your reintegration obligations during the sick leave period? What are you allowed to record about your sick employee with regard to the privacy legislation? We answered these and other questions during a webinar. Watch the video!

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  • Fashion and luxury
  • Litigation

The advantages of arbitration

19 May 2021

Proceedings do not always have to be in court. There are other ways to resolve legal disputes. An important and often also appealing alternative is arbitration. In particular if you are doing business internationally. What are the advantages of arbitration?

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  • Retail
  • Real estate and rent

Tenant and landlord must share pain of lockdown

30 March 2021

When is a tenant entitled to rent reduction? How are the consequences of the coronavirus crisis shared between landlord and tenant?

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  • Fashion and luxury
  • Contracts

Distribution & Agency in the Netherlands

25 February 2021

The expert lawyers of Russell Advocaten contributed the chapter on the Netherlands to the Lexology Guide Distribution & Agency. Lexology is the most comprehensive source of international legal updates, analysis and insights for law firms and in-house counsel.

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  • Expats
  • Corporate law

Doing business in the Netherlands

17 February 2021

Take a sneak preview of everything Russell Advocaten can offer you in the process and view our latest brochure: Doing business in the Netherlands.

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